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Inside Entrepreneurship
Is there a product you'd like to develop, a new market you'd like to enter or a company you'd like to buy, if only you knew how to do it? Do you worry about better funded competitors slowly chipping away at your customer base or getting to market faster than your company? Do you find yourself making critical decisions but wish you had more guidance before taking action? Do you want to raise money for your company? Are you writing a business plan for the first time and need to know what really matters to investors?

No matter the stage of your business, Inside Entrepreneurship is here to help you build the business of your dreams. Through print and web based columns, Inside Entrepreneurship will explore what factors make some companies more viable than others, show you how to attack problems with a greater sense of control and introduce you to strategies to help get your company "to the next level" without taking on too much risk. Most important, the columns are designed as a resource where you can learn what venture "insiders" know and do.

Special areas of editorial interest include:

  • Helping more businesses, including women and minority-managed companies, receive angel and venture capital funding.
  • Giving business owners the confidence to dream bigger and build bigger.
  • Providing a road map for entrepreneurs to set their business up for more long-lasting success by igniting cash flow and systematically reducing risk at every turn. Seem complicated? Not at all!
  • Learning how to create a stronger supportive team of advisors, including getting the most out of accountants, lawyers, advertising agencies and other service professionals.
  • Teaching how to recognize venture parasites and all the kinds of people and situations that will try to take advantage of you or effectively undermine your company's progress.
There are many entrepreneurial paths to the top. The one you expect to travel is probably not the one that will get you there. Along the way, take the time to visit Inside Entrepreneurship regularly, pose questions and provide Feedback.
 
About the Author, Susan Schreter
Susan Schreter's career experience covers every important aspect of the life cycle of planning, starting, funding, building and then selling a manufacturing or service business. She has served as a commercial lender; investment banker raising debt and equity for emerging companies; corporate joint venture deal maker, middle market buy-out fund principal and advisor; angel investor and ardent entrepreneur with her own business building interests.

Today Susan is an advocate of entrepreneurship and devotes most of her time to research, writing, and coaching of entrepreneurs and small business organizations. In twenty years of venture capital and entrepreneurial community involvement, Susan has been keenly interested in reducing entrepreneurial risk so that more business owners can achieve their own American Dream.

Susan is a frequent speaker at regional and national entrepreneurial organizations and is a co-founder of SummitSeeker, a non-profit organization geared to expanding funding and educational training resources for micro-lending organizations in inner cities, enterprise zones and rural areas in the US and overseas. She is also a consultant to micro lending organizations on entrepreneurial curriculum development as well as corporations seeking to provide financial and other services to small business owners.

"Entrepreneurship and a thriving small business community is the primary source for national economic renewal. It creates new jobs and stronger local economies. But it is also one of the few areas of our international economy where an average hardworking person can gain meaningful economic advancement and a strong sense of personal empowerment. For individuals who face discrimination or declining job prospects in the corporate world, entrepreneurship is likely to be a lucrative and highly satisfying career choice."


 
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Inside Entrepreneurship:
by Susan Schreter
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